Hedge Fund Marketing, Branding & Investor Relations Best Practices

Fundspire Celebrates Growth in the Cloud in 2011

Fundspire, a leading cloud-based technology provider of performance analytics and reporting for the...

HedgeTracker enhances its premium Hedge Fund Profile offering

HedgeTracker recently announced the release of its enhanced hedge fund investor profile report platform....

Top 100 US Equity Hedge Funds oversee $557 billion in AUM

HedgeTracker has announced the release of its latest list of the Top 100 U.S. Equity Hedge Funds. According...

Jeffrey Altman’s Owl Creek joins SAC Capital and GLG in Hong Kong

Owl Creek Hong Kong Ltd., a subsidiary of hedge fund Owl Creek Asset Management, received its

Jacky Choi’s Zeal China Fund surpasses $200 million, Seeks Global Reach through pact with Blackstone’s Park Hill Unit

On the heels of its peer-leading, first- year performance, both in terms of asset growth and investment...

CAISfunds Forms Strategic Partnership with Fundspire

CAISfunds, a New York based financial technology company providing an independent, alternatives investment...

Fund Managers putting more skin in the Game?

The U.S. Securities and Exchange Commission, in 2006, made it mandatory for fund managers to disclose...

Asset Managers ramp-up digital presences

E-marketing is on the minds of retail asset managers across the industry as they seek ways to contain...

The Spectrum of Hedge Fund Investors and a Roadmap to Effective Marketing

Merlin has written a number of articles and papers this year about the changing nature of the hedge...

Pulling Away from the Pack: Hedge Fund Best Practices

I attended the second annual SkyBridge Alternatives (SALT) Conference May 19-21 in Las Vegas, a fantastic...

Hedge Fund Marketing: 10 Steps to Gain More Clients

Raising money for hedge funds has never been tougher and it seems like it will remain tough for quite...

The Increasing Importance of Investor Relations for Hedge Funds

For Hedge Fund and Fund of Hedge Fund managers seeking to raise capital, how important is it to develop...

Raising Assets in 2010: What emerging hedge funds and fund of hedge fund managers need to know

Emerging Manager Focus has announced that it is hosting a discussion on March 2nd entitled "Raising...

BarCap’s Study Shows Marketing and Communications Spending Up

Barclays Capital has published a study showing more investment in marketing and communications by hedge...

Marketing Your Hedge Fund – Communication Primer

When emerging hedge fund managers consider the steps involved with marketing their fund to prospective...

Hedge Fund Pitches and Presentation Best Practices

Marketing really has two primary components – building a brand identity and presenting that identity...

Saturday Spotlight: 10 tips for creating a perfect Hedge Fund Pitch

In this week’s Saturday Spotlight, Alternative Decisions has provided some best practices on...

Building a Hedge Fund's Brand Identity – Website Best Practices

In my article last week, “Solidfying a Hedge Fund Brand – What Not to Do,” I am sure that I embarrassed...

Solidifying a Hedge Fund Brand – What Not to Do

In our article last week we discussed the philosophical components of hedge fund brand identity, specifically,...

Advice for Successfully Marketing UCITS III Hedge Funds

UCITS III may sound like another impenetrable and needless directive from Brussels, however, it has...

Building a brand identity for your startup Hedge Fund

Throughout my writing I often use the terms “startup hedge fund manager” and “entrepreneur”...

Nathan Dean joins Quoin Partners as Senior Partner

Quoin Partners, LLC is pleased to announce that Nathan Dean has joined the founding team as Senior Partner....

Leaping off of the Hedge Fund slush pile: How to get noticed during Capital Intros

How to get noticed at capital intros, meet-the-manager forums, and other close encounters with potential...

Other Hedge Fund Marketing Resources

Hedge Fund Capital Raising & Seed Capital Insights

Hedge Fund Strategy Highlights, Trends & Opinions

Operations Focus: Hedge Fund Regulations & Technology articles


Featured Contributors

The Activist Investor

Hedge Connection

Alternative Decisions

Fund Launches & Closings

The Big Hedge Fund Stories from 2011: Part 1

Clifford Asness’ AQR Capital preps for several Hedge Fund Launches

Yashwant Bajaj’s Juggernaut Asia Fund up 45%

Czech Asset Management rises from the ashes of FrontPoint Partners

Goldman Funding ex-Barclays Trader through Seeding Fund

Highbridge Capital Management taps Arjun Menon to lead Asia Investment Operations

Highbridge Capital veteran Carl Huttenlocher launches Myriad Asset Management

Former SAC trader launching EM hedge fund

Tudor Investment Corp Loses Two Key Execs to Zafferano Capital; Gains a Strategic Partner

Sutesh Sharma founds Portman Square Capital, Latest Prop Trader to Flee the Volcker Rule

Hedge Fund Marketing

HedgeTracker's hedge fund marketing and capital raising section features essential resources for established, emerging and start-up hedge fund managers. Our wide selection of reports and news from hedge fund industry thought leaders provide invaluable insights for managing principals, hedge fund investor relation professionals, risk managers, hedge fund marketing managers and chief operations officers. The hedge fund articles in this section cover:

- Hedge Fund Capital Raising & Seed Capital News
- Hedge Fund Marketing, Branding & Investor Relations Best Practices
- Hedge Fund Strategy Highlights, Trends & Opinions
- Operations Focus: Hedge Fund Regulations & Technology

Featured Marketing and Capital Raising Articles

Leaping off of the Hedge Fund slush pile: How to get noticed during Capital Intros

Solidifying a Hedge Fund Brand – What Not to Do

Saturday Spotlight: 10 tips for creating a perfect Hedge Fund Pitch

Marketing Your Hedge Fund – Communication Primer

Top Hedge Fund Firm Launches of 2009 raised over $3 billion

The Increasing Importance of Investor Relations for Hedge Funds

Pulling Away from the Pack: Hedge Fund Best Practices

The Spectrum of Hedge Fund Investors and a Roadmap to Effective Marketing

Proposed EU Short Selling Disclosure Regulations Bad for Large Hedge Funds and the Market

The Business of Running a Hedge Fund

Top hedge funds lead industry assets to $1.3 Trillion mark

Man Group plc sells stake in BlueCrest Capital Management

Best Practice Series: Team Work at Hedge Funds

London remains center of European Hedge Fund universe despite higher taxes

Top Hedge Fund List sees Assets jump by 24% in 2010

Brazilian hedge funds outperform global competitors with simple strategy

Hedge Funds Heating up Hong Kong Office Prices

Hedge Fund Annus Horriblus

Top 100 US Equity Hedge Funds oversee $557 billion in AUM

Fortress Investment Group reports $46 million in earnings; Novogratz, Briger, Edens, Kauffman Nardone sign 5 year agreements

Man Group, Winton Capital and other Black Box Hedge Funds Among Top Performers in August

Top 10 Hedge Funds oversee nearly $190 billion in assets

HedgeTracker enhances its premium Hedge Fund Profile offering

Top 100 Hedge Funds Get Even Bigger

Tudor Investment Corp Loses Two Key Execs to Zafferano Capital; Gains a Strategic Partner

Hedge funds suffer heavy losses in August; Fortress, Renaissance and Bridgewater Outperform

Most Global Macro Hedge Funds Suffer, Brevan Howard Thrives

Top 10 Hedge Funds lose $31.8 Billion, John Paulson’s Fund Leads the Losers

Understanding Investor Due Diligence

New York City retains crown as Hedge Fund Hub of the World; Top 100 oversee $350 Billion

Do-It-Yourself Shareholder Activism - A Risky Venture

The Big Hedge Fund Stories from 2011: Part 1

Fundspire Celebrates Growth in the Cloud in 2011